Mobile Internet - AppStores, Platforms, Standards

"devices are king" - mobile device success factors

• hardware capabilities
  • battery life
  • standardised software platform
  • network connectivy
  • affordable tariff

mobile platform overview

• Proprietary
  • Java for Mobile Devices (J2ME)
  • Nokia / Symbian (Series 60)
  • iPhone / Apple (Objective C)
  • Android / Google (Java)
  • Blackberry / RIM (Java for mobile Devices)
  • Windows Mobile

AppStores - 1st Generation

• Load-A-Game (Siemens proprietary)
  • Java Downloads (jad)
  • Symbian Downloads (sis)
  • Blackberry (cod)
  • Operator and Content Download Portals

AppStores - 2nd Generation

• Apple Appstore
  • Android Market
  • Blackberry (RIM) Application World
  • Nokia Ovi
  • Operator Stores

mobile internet success factors

• usability drives usage
  • internet tariff
  • content drives usage, handset uptake
  • standards increases App availabilities
  • distribution & revenue share modell are main success factors

what comes next .....

• natives Apps are time-consuming
  • PC desktop usage is dominated by Browser usage
  • mobile usage to be dominitated by Browser usage as well